My buddy just purchased a top branded fragrance from on the internet buying by using a discount code cope. He bought the fragrance on the internet by just spending Rs 300, which on the display of some stylish store at a buying center would definitely price anywhere between Rs 500 – 700. Thanks to the on the internet buying and voucher cope system, with all this a new buying pattern has emerged in the India market. Not only this, but on the internet buying also gives a convenience of avoiding buying in populated stores with stressful last-minute buying for friends or a family in situation you forget to buy a gift for them on a special event.
Nowadays web stores in the India market are not limited to one or other kind of specific item, but sell variety of items which range from home decorating, designer outfits to electronics etc. Though in India market, like any other country, individuals began on the internet buying very tentatively, but eventually guarantee in on the internet buying stores is building up. To further gain the guarantee of their clients, these web stores are giving an option of ‘Cash on delivery’ and “Free distribution within India’. It will allow you to pay if you like the item and that too provided at your doorstep without any charge. Another reason for using feature of ‘cash on delivery’ is that, individuals in India are not open to share their credit/debit credit cards details on the internet. Some even do not know how to use it for buying, even though they are tech savvy.
Although it is still at its aspiring level in India market, but specialists are predicting a very significant development in this area later on. According to an article from Times Of India it is approximated that on the internet buying market will probably contact USD 34.2 billion dollars by 2015. It is also predicted that by 2015 the number of cellular users in India will reach to 1200 million. In the present scenario, individuals purchase on the internet not only through computers but use their cell phones as well for the same and later on will see a huge consumer platform in this classification.
To further motivate more individuals about this in India, the famous labels of this Industry have began new concepts like ‘Deal Of the Day’ and occasional discounts. Many e-commerce sites like Home shop 18, Snap deal, Makemytrip and Flipchart have begun to use these types of offers for their clients. By having new ideas like this best on the internet buying websites are increasing their consumer platform exponentially.
The main of this transformation in buying style is due to the changing lifestyle of individuals in India and the expansion of on the internet market. Significant trump credit cards of this pattern are the ease and discounted rates you get on various items. Above all that, it really will save you your time and energy, patrol, and if you don’t like populated places then it gives you the total convenience doing it from your home.
Everything has its benefits and drawbacks and on the internet buying is no different. India consumers believe more in real buying where they not only can see but contact, feel and compare the items before buying. Then, by knowing the development in e-commerce market, there will be many bogus virtual stores as well. But the clients have to be very careful while buying and must check the credibility of the web stores before buying any item.
There are still many questions without any answer in this area if you look through the user’s perspective. Ecommerce is came a long way in India but there are still many things that it can offer to the client, considering the new age of social buying.